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By Erik Hammond

 This article will guide you through the main reasons why duplicate content is a bad thing for your site, how to avoid it, and most importantly, how to fix it. What it is important to understand initially, is that the duplicate content that counts against you is your own. What other sites do with your content is often out of your control, just like who links to you for the most part… Keeping that in mind.

How to determine if you have duplicate content.

When your content is duplicated you risk fragmentation of your rank, anchor text dilution, and lots of other negative effects. But how do you tell initially? Use the “value” factor. Ask yourself: Is there additional value to this content? Don’t just reproduce content for no reason. Is this version of the page basically a new one, or just a slight rewrite of the previous? Make sure you are adding unique value. Am I sending the engines a bad signal? They can identify our duplicate content candidates from numerous signals. Similar to ranking, the most popular are identified, and marked.

How to manage duplicate content versions.

Every site could have potential versions of duplicate content. This is fine. The key here is how to manage these. There are legitimate reasons to duplicate content, including: 1) Alternate document formats. When having content that is hosted as HTML, Word, PDF, etc. 2) Legitimate content syndication. The use of RSS feeds and others. 3) The use of common code. CSS, JavaScript, or any boilerplate elements.

In the first case, we may have alternative ways to deliver our content. We need to be able to choose a default format, and disallow the engines from the others, but still allowing the users access. We can do this by adding the proper code to the robots.txt file, and making sure we exclude any urls to these versions on our sitemaps as well. Talking about urls, you should use the nofollow attribute on your site also to get rid of duplicate pages, because other people can still link to them.

As far as the second case, if you have a page that consists of a rendering of an rss feed from another site - and 10 other sites also have pages based on that feed - then this could look like duplicate content to the search engines. So, the bottom line is that you probably are not at risk for duplication, unless a large portion of your site is based on them. And lastly, you should disallow any common code from getting indexed. With your CSS as an external file, make sure that you place it in a separate folder and exclude that folder from being crawled in your robots.txt and do the same for your JavaScript or any other common external code.

Additional notes on duplicate content.

Any URL has the potential to be counted by search engines. Two URLs referring to the same content will look like duplicated, unless you manage them properly. This includes again choosing the default one, and 301 redirecting the other ones to it.

By Utah SEO Jose Nunez

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How to Build a Top Blogging Site

By Erwin Pope

 If you are blogging and you want to build a top blogging site, you are reading the right article. Do you want to be the top most blogging site? With more pictures and more traffic including revenue? Of course, everyone in this business aims to be the most famous blogging site.

Being on the top will determine the traffic that your blogging site has produced. To make your blog rock in this business and be the top blogging site, you must give your readers a reason to visit your site. But how? It’s easy, the answer is just a moment away.

Blogging can be the easiest way to gain money; tips can be taken from it when the readers of your blogs enjoy the blog that you have written. To be the top blogging site, you need to give your reader a reason to frequently visit your site. Make a quality blog by including the following in your blogging business. These are very useful tools in making your blogging site the top and the producer of more traffic.

Pictures and photos must be included in your blogs. These are very important parts of your blogging. You should at least give one photo in every blog you do. This will attract more readers to browse your blogging site. Make sure to add quality photos not the once that contains blurry images. This will not make your blogs to be on the top. Plus, colorful photos are more appealing to readers so include them in your blogs.

Traffic patterns are also important in this kind of business. You should not only manage one site, it is much better if you are affiliated to other sites. You can write blogs to them as well, as long as you put your link in the end of your blogs. This will serve as the link to your site. You can promote your site by using other blogging sites. This will sure to grab more readers attention that will keep the traffic to flow.

Include templates in your writings. Numbers of different associated templates in your blogs will be useful. Uncluttered template is weak compared to bright templates that can attract more readers. Templates will make your blogs look more attractive and inviting. Make sure to choose good quality and nice looking templates to add more traffic in your blogging site.

Advertise your blogging site. Make appealing site advertisements to promote your site. Ads can be helpful in bringing all the traffics to your blogging site. You can also advertise using banners ad space that you can sell. This will bring you more income as compensation to your hard work.

You cans end newsletters to your readers whenever a new blogs are posted. By this way, your readers will always be updated of what you write in your blogging website. Press release can be done to invite more readers to your blogging site. Give your blog a unique, interesting and on of a kind touch. This will make loads of traffic to your website.

These are very useful tools in making the top blogging site. With plenty of ways, you are sure to reach the peak of success in this business. Start up and gain more money by blogging.

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